We use a Creative Systems Analysis developed from creativity research, cognitive semantics and group systems theories. This analysis defines key issues concerning the particular creative context, including:

• Existing attitudes toward innovation - stories about tradition and innovation within the system; awareness of emerging ideas, and the levels of anxiety and curiosity about difference.
  
  
• The cognitive-emotional terrain - dominant conceptual frames, emotional investment and recognized rifts in those frames.
  
  
• Encapsulated perspectives - existing beliefs and practices that are unrecognized or undervalued.